About me
Hi, I'm Oona, a Franco-Irish Service Designer and
Design Researcher with international experience across finance, insurance, and telco.
I’m passionate about design advocacy and strategy, with a focus on optimising services through research-informed insights—whether shaping investment products in the UK, or refining insurance claims communication in Canada.
Professional experiences
2025 | Design Researcher, Edinburgh, Scotland
Lloyds Banking Group - Investment & Pensions
Leading and executing end-to-end research strategies to inform the design of financial products and services.
Advocating for research-driven decision-making across platforms.
2024 | Service Design, Montréal, Canada
Intact Insurance
Optimising the claims communication strategy & adapting insurance products to a multicultural user base.
2022 - 2024 | UX design, Cologne, Germany
Sensity, digital consultancy
UX research and design for a range of clients, including
Deutsche Telekom and ABB.
Projects & volunteering
2022 - to present | Audiovisual team lead
Service Design Global Conference - Worldwide
Ensuring seamless and swift delivery of visual assets for the events (photos, promotional videos and interviews).
2024 | Conference Speaker
Service Design Global Conference 2024
Talk subject: Cultivating Cultural Impact: Crafting Services for Scalable Success.
2022 - 2023 | Speaker experience team
SDN Young Talent Conference 2023
Crafting strategies to elevate presentation impact and audience engagement.
Skills
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Figma
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HTML/CSS
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Airtable
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They Do/Smaply
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UI/UX TOSA Certification
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Photography/Videography
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Adobe Suite
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Excel
Education
2020 - 2025 | Service Design
GSA (Scotland), KISD (Germany), POLIMI (Italy)
Masters in Service Design (MEDes)
2016 - 2019 | Product and Graphic Design
Duperré School of Art, Paris, France
Bachelor degree in Visual Communication.