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Hi, my name is Oona O'Brien
I'm a Service DesignerDesign researcher 
at Lloyds Bank with 5+ years of international experience across finance, insurance, and telco.

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Nice to meet you

I’m passionate about design advocacy and strategy, with a focus on optimising services through research-informed insights ; whether shaping pension products in the UK, or refining insurance claims communication in Canada.

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The future of investment experiences

This initiative focused on defining a clear long-term vision for how customers could view, adjust, and manage their investments within their pension provider ecosystem. The goal was to establish a “North Star” experience to guide future design and delivery decisions.

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Claims communication strategy

Improving the auto-accident claims process for drivers across Canada, this project focused on creating a clearer and more supportive communication journey for customers—making each step easier to understand and more reassuring during a stressful time.

Download my CV

Let's connect

Don't hesitate in getting

in touch !

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