Social media creative
Client
Decopat and Chocolat & Tradition
Role
Graphic and product designer, photographer, videographer,
set designer, content scheduling
Duration
1.5 months
One of my latest missions for Decopat and Chocolat & Tradition involved the creation of two social media campaigns from scratch.
For both accounts I was in charge of:
-
creating the Instagram and Facebook accounts and linking these accounts to any relevant digital platform needed to promote the campaign
(Later, Facebook Creator Studio...) -
establishing a content release calendar
-
conceiving three months' worth of visual Instagram content (product photography, Instagram videos such as REELs and IGTVs, carousels...)
-
scheduling one month's worth of content which was aired on the 1st of October 2021 for both accounts.
Decopat
This B-to-B campaign was aimed at promoting the variety of products sold by Decopat.
For the photography part, I decided to emphasize the numerous motifs and shapes present in the company's product offering.
To generate a harmonious Instagram feed, I decided to keep the set design as plain as possible with a white background for all of the
photographed elements.
For the video part, I created a series of light and fun animated REELs and IGTVs (hence the commercial pop music). These contents were a way of furthering the presentation of the products while adding a "Behind the scenes" aspect by showing how some of the products were made (digital design, silkscreening...).
